Recruit better sales employees with an online sales assessment

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Saturday 06 December 2025

Hiring new sales staff is a common task for a manager or human resources officer. In smaller companies, the director often handles many duties and may not have someone with strong recruitment experience. This can be risky. Hiring the wrong employee can be costly, create frustration, and waste energy for everyone involved. An online sales assessment can help you find the right salesperson.

How to order an online sales assessment

At TestGroup, you can easily order an online sales assessment to recruit top-performing sales employees. This assessment is designed to evaluate key sales competencies, such as persuasion, resilience, and relationship-building skills. By using data-driven insights, the test helps you identify candidates who have the right qualities to succeed in sales roles. After candidates complete the assessment, you receive a comprehensive report with clear recommendations, enabling you to make informed hiring decisions and build a stronger sales team.

Suppose you are looking for a sales manager. But one that:

  • can think strategically;
  • provides management to 15 employees;
  • is responsible for international commercial policy;
  • can handle a lot of stress;
  • is known as a pleasant person and a people manager with a clear vision on leadership.

When a candidate responds to a job vacancy, they often claim to have all the right qualities. But how do you know if that’s really the case? Is the person with the strongest CV automatically the best fit? And if there’s any doubt, how do you find out before it’s too late? People don’t just automatically fit into a team or organization. Their background, values, culture, and experiences often only become visible once they start working — and by then, adjustments can be difficult, especially in critical roles. That’s why relying solely on a "good feeling" during interviews isn’t enough. Tools like the 4-Color Personality Test or the Jung Personality Test offer a structured and reliable way to assess whether someone truly matches your team and company culture. Because making the right match requires more than intuition.

Lower costs

Through an online sales assessment you as a company reduce the risk to a "miss-fit". Of course there are costs associated with taking an assessment. However, these costs often are almost nothing compared arrival of a new sales employee or sales manager who in the end will makes spaces for another.

Online Sales Assessment

The Bridge Sales Performance is an online sales assessment and lists all the commercial success and risk factors of a candidate for you in a clear and compact report. In this report you will find the scores of the six steps of sales and the scores of the 4 sales.

The six steps of sales

In the report you'll see the score of the candidate’s six steps of sales: (1) Plan & prepare, (2) Make contact, (3) Create need, (4) Present solution, (5) Make the deal and (6) Relationship management.

The four sales types

You will also see the candidate's scores on the four sales types: Hunter, Consultant, Farmer and Negotiator.

Order an online sales assessment

You can order the online sales assessment here.

More information

For more information about our online sales assessments you can call: +31(0)20-2621630 or send an email to: info@testgroup.eu.

Video: The Bridge Sales Assessment

The Bridge Sales Assessment allows you to back up your gut feeling with validated science. This will prevent you from hiring a ‘false-positive’ and is the best way to reduce the odds of making a bad sales hire.

With the Bridge sales assessment you can choose the candidate with the greatest potential to succeed in the sales role. The online sales assessment lists all commercial success and risk factors of a candidate in a clear and compact report

Used by 10,000+ organizations worldwide
Frequently asked questions about the online sales assessment
  • Which sales competencies are measured?

  • The online sales assessment measures key skills such as persuasion, resilience, commercial drive, relationship building, planning and closing deals. You also get insight into work style, communication style and how someone behaves under pressure.

  • For which sales roles can I use the online sales assessment?

  • You can use the assessment for all commercial roles: from inside sales and account managers to senior sales managers and international business developers. The report can be tailored to different sales levels and job profiles.

  • What are the “six steps of sales” in the report?

  • The report shows how a candidate scores on the six steps of sales: Plan and prepare, Make contact, Create need, Present solution, Make the deal and Relationship management. This helps you see in which part of the sales process someone will add the most value.

  • What are the four sales types?

  • The online sales assessment classifies candidates into four sales types: Hunter, Farmer, Consultant and Negotiator. You can see which style suits your vacancy and how well a candidate matches that style.

  • Is the online sales assessment also useful for development and coaching?

  • Yes. You can use the results to make a personal development plan, choose the right sales training and coach sales employees on their strengths and pitfalls. It is a practical tool for both selection and development.

  • How reliable and scientific is the online sales assessment?

  • The sales assessment is based on The Bridge tests, which are scientifically developed and extensively validated. The reports are data driven and give you objective information to support your hiring decisions.

  • How is the online sales assessment administered?

  • Candidates complete the assessment online at a time and place that suits them, for example at home or at the office. As soon as they are finished, you receive the report digitally and can immediately use it in your selection process.

  • How do I get started with an online sales assessment?

  • You can order single assessments for individual vacancies or work with an account if you regularly assess candidates. After ordering, your candidates receive a login, complete the assessment online and you receive the reports to discuss in your recruitment process.

  • What is an online sales assessment?

  • An online sales assessment is a digital test that measures the personality, behavior and competencies that are important for success in sales. It helps you see whether a candidate really fits a sales role, instead of relying only on a CV and job interview.

  • How does an online sales assessment help you recruit better sales employees?

  • The assessment gives you a clear report with sales strengths, risk factors and development points. You can quickly see who is likely to perform well in a sales job and who may not be a good fit. This reduces the chance of a costly mis-hire.