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Short personality test trait: Assertiveness

The Bridge Personality Quickscan is a short personality test designed to measure personality traits in just 12 minutes, ideal for busy organizations aiming to recruit or better understand their teams. Its speed and simplicity make it a preferred option for recruitment. Tests can be ordered individually for each candidate or managed directly through an account on TestGroup's online assessment platform.

Based in the Big Five personality model, renowned for its effectiveness in predicting job performance, this test stands as a trustworthy tool in any selection procedure. It's engaging, structured to promote genuine responses, and comprises merely 72 questions. Candidates can complete it online from any location at any time, allowing for immediate access to results. This efficiency renders it an invaluable asset for swift and informed hiring decisions.

The Bridge Personality Quickscan evaluates 12 personality traits. On this page, we delve into the use and advantages of one specific trait: Assertiveness

Assertiveness: Expressing oneself confidently and respectfully.


In the modern business landscape, personality traits play a pivotal role in shaping the workforce, influencing recruitment, development, and ultimately, organizational success. Among these traits, assertiveness stands out as a critical component for effective communication, leadership, and team dynamics. But what exactly is assertiveness, and why is it so valuable in business? Let’s delve into its definition, its significance in the workplace, how it can be harnessed for development and recruitment, the roles that benefit most from it, and some scientific insights into this fascinating personality trait.
Definition of Assertiveness

Assertiveness is the ability to express one’s thoughts, feelings, and beliefs in a direct, honest, and appropriate manner. It involves standing up for oneself and others, without being aggressive or passively yielding to others. Assertive individuals can navigate conflicts and communicate effectively, ensuring their needs are met while respecting those of others.
Importance of Assertiveness in Business

In business, assertiveness is crucial for several reasons. It fosters clear communication, reduces misunderstandings, and builds a culture of respect and openness. Assertive employees are more likely to contribute ideas, address issues proactively, and engage in constructive problem-solving, enhancing innovation and productivity.

Using the personality trait Assertiveness in development and recruitment

For development, assertiveness training can be a valuable part of leadership programs or personal development plans. It helps individuals improve their communication skills, enhance their leadership qualities, and build stronger relationships within teams. Organizations can incorporate assertiveness assessments into their training programs to identify areas for improvement and track progress.

In recruitment, assessing assertiveness can help identify candidates who are likely to be effective communicators, resilient in the face of challenges, and capable of leadership roles. Behavioral interview questions, role-playing scenarios, and personality assessments can be used to evaluate a candidate’s assertiveness.

Roles and jobs that benefit from assertiveness

Assertiveness is particularly beneficial in roles that require leadership, negotiation, or frequent interaction with clients or team members. These include:

  • Managers and executives, who need to lead teams, make decisions, and communicate effectively.
  • Sales professionals, who must negotiate deals and handle objections
    Project managers, who coordinate teams, manage stakeholders, and ensure projects are completed on time.
  • Customer service representatives, who deal with customer complaints and requests assertively to provide solutions.

Scientific insights into assertiveness

Research in psychology and organizational behavior has shed light on the benefits of assertiveness. Studies have found that assertiveness is associated with higher job satisfaction, better mental health, and improved workplace relationships. For example, a study published in the "Journal of Occupational and Organizational Psychology" found that assertive individuals are better able to manage stress and conflict in the workplace, leading to higher levels of job satisfaction and performance.

Another study in the "Journal of Applied Psychology" highlighted the role of assertiveness in leadership effectiveness, showing that assertive leaders are perceived as more credible and inspiring by their teams.

These findings underscore the importance of assertiveness in achieving personal and organizational success. By fostering assertiveness, businesses can create a more dynamic, respectful, and productive work environment.

Assertiveness is a key personality trait that plays a critical role in business success. It enhances communication, leadership, and conflict resolution skills, making it invaluable in various roles across organizations. By understanding and cultivating assertiveness, companies can improve recruitment, development, and overall workplace dynamics. As research continues to reveal the benefits of assertiveness, it’s clear that this trait is an essential ingredient for thriving in today’s competitive business world.

TestGroup's tests & online assessments

TestGroup is the developer of the Bridge assessment instruments, which are high-quality, scientific tests that are applied all over the world. All Bridge instruments have been developed by TestGroup in collaboration with universities in the Netherlands and abroad. TestGroup specializes in predicting work behavior with personality tests, cognitive ability tests and career tests. We advise local and international organizations on the application of online assessments.

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