What is the Online Sales Assessment by TestGroup?

The Online Sales Assessment is a professional tool designed to measure whether a candidate has the personality, skills and mindset to succeed in a sales role.

Who is this assessment suitable for?

It’s ideal for companies looking to hire or develop sales professionals in commercial, account management or business development roles.

What does the assessment measure?

It measures traits such as commercial drive, communication skills, persuasiveness, resilience, and goal orientation – all critical for sales success.

How long does the assessment take?

The assessment takes approximately 40 to 60 minutes to complete, depending on the modules included.

Do I need to be trained to use the assessment system?

No, you don’t. The system is easy to use, and you receive a free online training session to get started.

Can I use the assessment for multiple candidates?

Yes. You can choose to buy individual credits or go for a subscription if you want unlimited access.

Is there support for interpreting the results?

Yes, you receive a free feedback session or written interpretation to help you understand the candidate's report.

Can I customize the assessment?

Yes, the assessment can be adapted to match the competencies that matter most in your sales role.

Is the assessment available in multiple languages?

Yes, it's available in over 20 languages, so it can be used internationally.

How soon do I get the results?

You’ll receive the full report within minutes after the candidate completes the assessment.

Online Sales Assessment

Used by 10,000+ organizations worldwide

Online sales assessment

An online sales assessment measures skills in selling products and services. It includes outreach, customer relations, and problem-solving to ensure customer satisfaction. TestGroup's assessment is a top choice for evaluating sales talent around the world. This tool gives immediate insights into candidates' sales skills. Experts recommend it, making it popular with companies that want the best talent. You can easily order assessments for individual candidates or select a cost-effective subscription plan for ongoing needs.

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View example report

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What is an online sales assessment?

TestGroup offers an online sales assessment that can help improve your employees' sales skills and support better hiring choices. This sales assessment measures specific skills to identify candidates who could become successful salespeople. It focuses on six important steps in the sales process: (1) Planning and preparation, (2) Making contact, (3) Building desire, (4) Presenting options, (5) Closing the deal, and (6) Managing client relationships.

Effective hiring with the online sales assessment

Select the right sales professionals with a reliable and practical assessment tool.

Flexible use – Choose between a single assessment or a subscription, depending on your needs.
Sales-specific insights – Focused on the key competencies required for success in commercial roles.
Free report feedback – Includes expert interpretation of the results, so you can make well-informed decisions.

Reasons organizations evaluate sales skills

Candidates for commercial positions often sell themselves effectively. But can they deliver real results? The online sales assessment provides an objective view of a candidate's commercial skills.

The online sales assessment offers a clear report on a candidate's strengths and potential risks. It includes scores for the six sales stages and the four sales types: Hunter, Farmer, Negotiator, and Consultant.

A participant spends approximately 45 minutes on the online sales assessment. Upon completion, you will receive two reports: the sales report and the personality report.

How to order an online sales assessment

Order from any country in just three simple steps. You will receive your login details via email within thirty minutes. If you are a business or organization, you can choose to pay later by invoice. The report is accessible immediately, and the assessment will remain available until completed. You can order the online sales assessment here.

The six steps of sales

In which phase of the sales process does your candidate excel? The sales report provides scores of the candidate on the six sales steps: 1) Planning & preparation, 2) Making contact, 3) Building desire, 4) Presenting the options, 5) Closing the deal and 6) Managing client relationships. With scores on these sales steps, you can build a better sales force in your organization.

The four sales types

What sales type is the candidate? In the sales report, you'll see the scores of the candidate on the four sales types: Hunter, Consultant, Farmer, and Negotiator.

How to get started

You can order an online sales assessment for your candidate or employee at our orderpage;
Only available for businesses and organizations.
We will have the online sales assessment ready within 30 minutes;
The report is immediately available after completion;
Companies and organizations can pay with an invoice afterwards;
High volume use? Get you own account on our online assessment platform.

Sample report: Online Sales Assessment

Check out a sample report of the online sales assessment here. This report provides scores on the 6 stages of sales: planning & preparation, initiating contact, creating needs, presenting solutions, making the deal, and relationship management. Additionally, it determines whether the candidate is a hunter, farmer, consultant, or negotiator. Alongside the sales report, the sales assessment also incorporates a detailed personality report. This report offers scores on 34 Big Five competencies.

Example page of the report

Features of the online sales test

The online sales assessment is an online tool that not only provides insights into personality, work behavior, sales skills and competencies, but also maps out the sales type of your seller. Is your employee a Hunter, a Farmer, a Consultant, or a Negotiator? Will your employee excel in the planning phase, or particularly shine in making the deal? The online sales assessment is the tool when you desire answers to these questions in a quick, clear, and reliable manner.

All commercial success and risk factors of a candidate listed;
You receive a clear and concise report;
The report presents scores on the six stages of sales and the scores on the four sales types;
Online, reliable, and scientifically substantiated;
Experience: TestGroup has been advising organizations for 15 years on the selection of commercial personnel with online sales assessments;
Widely used: the online sales assessment is used daily by hundreds of recruiters worldwide;
Speed: your candidate can be tested today.

Example page of the sales report

Scientifically developed Sales Assessment, in collaboration with the Erasmus University

The online sales assessment has been scientifically developed by TestGroup and Erasmus University. TestGroup specializes in predicting sales success through personality questionnaires, among other things. We also advise numerous organizations, both domestically and internationally, on optimizing the performance of sales teams. TestGroup collaborates with various universities to publish scientific articles about sales success. You can view the scientific research about the sales assessment here

How to apply an online sales assessment for selecting sales personnel

Step 1: Determine the need

Begin by identifying the specific sales roles and responsibilities for which you're hiring.
Understand the qualities, skills, and behavioral traits you desire in a candidate.

Step 2: Choose the right assessment tool

Select an online sales assessment that is scientifically validated, reliable, and has a track record of predicting sales success. TestGroup's online sales assessment meets all these criteria
Ensure the assessment offers insights into different sales types and stages of the sales process.

Step 3: Set up the assessment

Register your organization for a subscription at TestGroup or order the online sales assessment here.
Purchase the required number of assessments based on the number of candidates you wish to evaluate.

Step 4: Invite candidates

Send out assessment invitations to shortlisted candidates. This can be done via email, containing a link to the assessment and any necessary instructions.

Step 5: Monitor completion

Track which candidates have completed the assessment. Send reminders if necessary.

Step 6: Review results

Once a candidate completes the assessment, review the results. Look for scores on the different stages of the sales process and their alignment with different sales types (e.g., hunter, consultant, farmer, negotiator).
Additionally, understand their personality traits, competencies, and potential strengths and weaknesses in a sales role.

Step 7: Conduct interviews

Utilize the assessment results to shape your interview questions. For example, if a candidate scores high as a "consultant", ask them about times they've advised clients and influenced decisions.
Challenge any areas where their self-assessment may not match your observations or other data.

Step 8: Make decisions

Use the assessment results in conjunction with other selection methods (e.g., interviews, reference checks) to make informed hiring decisions.
Remember, while the assessment provides valuable insights, it's one piece of the bigger picture.

Step 9: Onboarding and training

Use the insights from the assessment to tailor onboarding and training processes. If a candidate has identified strengths in "planning & preparing" but weaknesses in "closing the deal", ensure their training emphasizes negotiation and closing techniques.

Additional tips:

Encourage candidates to be honest in their responses; there's no "right" or "wrong" answer.
Consider a debriefing session with candidates after the assessment to discuss the results and gather feedback.
Remember that while assessments are valuable tools, they are most effective when combined with other evaluative methods.

Sample reports

You will receive two reports with the online sales assessment: the sales report and an extensive personality report. This gives you a complete profile of your candidate’s sales skills. Seeing as TestGroup is a test publisher, we offer the online sales assessment in many languages. Of course, we are happy to advise you on the application of the online sales assessment for a specific sales position.

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Example report: online sales assessment

Video: The Bridge Sales Assessment

The Bridge Sales Assessment allows you to back up your gut feeling with validated science. This will prevent you from hiring a ‘false-positive’ and is the best way to reduce the odds of making a bad sales hire.

With the Bridge Sales Assessment you can choose the candidate with the greatest potential to succeed in a sales role. The online sales assessment lists all commercial success and risk factors of a candidate in a clear and compact report.

Frequently asked questions about the Online Sales Assessment

What is the Online Sales Assessment by TestGroup?
The Online Sales Assessment is a professional tool designed to measure whether a candidate has the personality, skills and mindset to succeed in a sales role.

Who is this assessment suitable for?
It’s ideal for companies looking to hire or develop sales professionals in commercial, account management or business development roles.

What does the assessment measure?
It measures traits such as commercial drive, communication skills, persuasiveness, resilience, and goal orientation – all critical for sales success.

How long does the assessment take?
The assessment takes approximately 40 to 60 minutes to complete, depending on the modules included.

Do I need to be trained to use the assessment system?
No, you don’t. The system is easy to use, and you receive a free online training session to get started.

Can I use the assessment for multiple candidates?
Yes. You can choose to buy individual credits or go for a subscription if you want unlimited access.

Is there support for interpreting the results?
Yes, you receive a free feedback session or written interpretation to help you understand the candidate's report.

Can I customize the assessment?
Yes, the assessment can be adapted to match the competencies that matter most in your sales role.

Is the assessment available in multiple languages?
Yes, it's available in over 20 languages, so it can be used internationally.

How soon do I get the results?
You’ll receive the full report within minutes after the candidate completes the assessment.

Order tests and online assessments

Order from any country in just 3 easy steps.
You’ll receive the login details via email within 30 minutes.
As a company or organization, you can pay later via invoice.
The report is available instantly, and the assessment remains accessible until it is completed.
For high-volume use, consider an account on our assessment platform.

Order here and start testing candidates today.

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Get your candidate tested today in 4 steps

You can place orders for online assessments from any country. Within 30 minutes, you will receive the login details via email, and the report will be available immediately.

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1: Choose your online assessment

The test remains available until the participant has completed it.

2: Order your online assessment

Order a test or online assessment from our orderpage.

3: Your candidate tested today

Your candidate can start the test or online assessment within just 30 minutes.

4: Reports instantly available

After completion, the report is available instantly.

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