Assessment Tips

The online assessment for marketing and communication professionals includes two parts: an ability test and a personality test. It focuses on skills that are important for these fields. You can customize the test to fit specific needs by adapting the skills being assessed.

Why choose TestGroup's online assessment for marketing and communication roles?

• Designed for marketing & communication roles – measures the key skills that matter.
• Fast and fully online – easy to use, even for remote candidates.
• Scientifically validated – based on years of psychological research.
• Flexible options – available as a subscription or pay-per-use.

How does it work?

With an online assessment for marketing and communication, you quickly find out if a candidate is right for the job. You evaluate candidates based on traits that lead to success in your organization: their personality, skills, and intelligence. An online assessment gives you an objective view of a candidate's strengths and weaknesses. It also helps you easily eliminate candidates who are not a good fit.

How to order

• First, order an online assessment for marketing and communication;
• Only available to companies and organizations;
• We will prepare the online assessment for you the same day;
• Your candidate completes the online assessment;
• If desired, you can go through the reports by telephone (or Google Meet) with a TestGroup consultant afterwards;
• Do you need online assessments in high volume? Then get your own account on the Bridge Assessment Platform.

There are no waiting times for registering a candidate for an online assessment. Our client support team can immediately help you prepare an online assessment for your candidate. In addition, you are flexible in the choice of a test location, whether at the candidate's home or in your office.

The online assessment for marketing and communication from TestGroup helps find candidates with the right personality and skills for these fields. It uses tools like the 4 Color Personality Test, Big Five Personality Test, and 16 Personality Test to give a full picture of each candidate. The 4 Color Personality Test shows key traits and communication styles, while the Big Five Personality Test looks at qualities like openness and sociability, which are useful in creative and team settings. The 16 Personality Test adds deeper insights into behavior, helping companies choose candidates who fit well with the team and company culture.

Key features

• The online assessment measures ability, personality, and competencies;
• Scientifically based, reliable and valid;
• Available at the MBO (intermediate), HBO (bachelor) and WO (university) level;
• Available in 20 languages, including Dutch, English, German, French and Spanish.

The competencies below (standard) are measured in our online assessment for marketing and communication.

Competencies

• Advising
• Analytical skills
• Communication & presentation
• Creativity
• Customer focus
• Entrepreneurial mindset
• Project management
• Strategic thinking

Sample report of the marketing and communication assessment

Here you can view a sample report of the online assessment for marketing and communication roles. The report provides detailed insights into scores on the 34 Big Five competencies, the 4-color model, and the 8 key competencies relevant to working in a marketing and/or communication role. The report can be customised by adding other competencies if needed. A separate report is provided for the cognitive ability tests.

Sample page from the report

Customized online assessments

The competencies can also be adjusted in the form of a customized online assessment. You then determine the competencies that are included in the assessment.

Components

Personality Test - 45 minutes

Cognitive Ability Test - 60 minutes

Ordering the online assessment for marketing and communication

Ordering the online assessment for marketing and communication from TestGroup is easy and flexible. For occasional needs, you can choose a single assessment per candidate, allowing you to pay only for what you need. For companies that require frequent assessments, a dedicated account with unlimited access is the best option. This account gives you continuous use of assessments, perfect for ongoing hiring or team development, and includes detailed reports to help you make informed decisions about each candidate’s fit for marketing and communication roles.