Select sales employees with a sales assessment test
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Sunday 08 March 2026
Boost your sales performance with TestGroup's Sales Assessment Test
TestGroup's Sales Assessment is designed to identify top-performing sales talent and unlock their full potential. Utilizing scientifically validated tests, it evaluates essential skills such as persuasion, communication, and customer focus. With comprehensive reports on each candidate or team member, you'll make more informed hiring decisions and enhance training for better sales outcomes. Whether you’re bringing in new talent or improving your current team's abilities, the sales assessment is your essential tool for driving success.
How to order: one-time or subscription
You have the flexibility to choose between a one-time assessment or a subscription plan, depending on your needs. For occasional hires or assessments, you can opt for a single assessment purchase. However, if you regularly assess multiple candidates or team members, our subscription model offers greater value and convenience, with unlimited access to assessments and reports. Visit our website to choose the option that fits your business best, or reach out to our team for personalized advice.
An online sales assessment is typically used to select sales employees. However, this assessment is equally valuable for the development and training of sales personnel. Boost your sales with an online sales assessment.
According to research in the sales branch that has been going on for the past years, many sales employees are actually unfit for their job. What's the reason for this and how can you get more qualified sales people in your organization? How do you develop the competencies of a sales employee? With TestGroup's online sales assessment you can select and develop the best salespeople.
Proactive sales people
Good sellers are professionals. They listen carefully, communicate clearly, and understand the needs of their customers. A strong sales professional stays alert, adapts quickly, and knows the product inside out. In reality, however, many salespeople struggle with this. Customers today often know a lot about products before they even speak with a salesperson, simply because so much information is available online.
Successful salespeople stay a few steps ahead. They take initiative, approach customers actively, make calls, and connect through social media. Personality also plays a role in this. How Red, Blue, Yellow, and Green personality types shape sales can often be seen in practice: Red types focus on results and closing deals, Yellow types easily build new contacts, Blue types explain products clearly and analytically, and Green types are strong in building long term relationships with customers.
Predicting the behavior of sales employees
To get a grasp of the personality traits of sales employees, TestGroup developed an online sales assessment. Sales people can complete this online assessment to analyze which skills can be improved. The result is useful for organizations and employees. It shows which competencies an employee needs to develop for optimizing their sales performance. If the results show that the sales person is not in the right place in the organization, you can take action.
The online sales assessment reports many outcomes: if the sales employee is suited for the job, if extra training or guidance is needed or if the sales person is not suited for the job.
Sales assessment test
The online sales assessment provides insights into personality, work behavior, and competencies, as well as the sales type of the sales employee. Is the salesperson a Hunter, a Farmer, a Consultant, or a Negotiator? Will your employee perform best in the planning phase, or excel at closing deals? The online sales assessment is the tool you need for a quick, clear, and reliable way to answer these questions.
Sales Talent: 4 Colour Test and Cognitive Ability
Successful sales professionals need more than product knowledge and experience. Personality and cognitive ability both play an important role in commercial success. The 4 colour personality test shows how someone approaches sales: Red personalities focus on results and closing deals, Yellow personalities easily build relationships, Blue personalities analyze and explain products clearly, and Green personalities focus on trust and long term client relationships. A cognitive ability test shows how quickly a sales professional understands new information, solves problems, and adapts to complex customer situations. Together, these tests help organizations identify and develop strong sales talent.
Sales and the 16 Jung Personality Types
Sales professionals all have their own way of approaching customers. The Jung personality test helps organizations understand these differences by identifying one of the 16 Jung personality types. Some types are naturally persuasive and energetic in sales conversations, while others are strong in analysis, preparation, or building long term client relationships. By using the Jung personality test, organizations gain insight into how sales employees communicate, make decisions, and interact with customers. This makes it easier to build balanced sales teams and match sales roles with the personality style that fits best.
Order the sales assessment
You can order an online sales assessment here.
Video: The Bridge Sales Assessment
The Bridge Sales Assessment allows you to back up your gut feeling with validated science. This will prevent you from hiring a ‘false-positive’ and is the best way to reduce the odds of making a bad sales hire.
With the Bridge sales assessment you can choose the candidate with the greatest potential to succeed in the sales role. The online sales assessment lists all commercial success and risk factors of a candidate in a clear and compact report.
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What is a sales assessment test?
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A sales assessment test is an online assessment used by organizations to evaluate whether a candidate has the personality, skills, and competencies needed for a sales role. The assessment measures important sales qualities such as persuasion, communication, customer focus, and resilience. The results provide a clear report that helps organizations predict whether a candidate is likely to succeed in a commercial position.
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Why should organizations use a sales assessment when hiring sales employees?
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Interviews and CVs do not always show how someone will actually perform in a sales role. A sales assessment gives objective insight into commercial behavior and potential sales performance. With these insights, organizations can select candidates with the highest potential and reduce the risk of hiring the wrong salesperson.
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What does a sales assessment measure?
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A professional sales assessment measures several commercial competencies and behaviors. These often include persuasion, customer orientation, resilience, and motivation to achieve targets. The assessment can also evaluate how a salesperson performs during different stages of the sales process, such as making contact, presenting solutions, closing deals, and maintaining customer relationships.
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How do the 16 Jung personality types relate to sales?
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The Jung personality test identifies 16 personality types that each approach communication, decision making, and customer interaction in a different way. Some Jung types are naturally energetic and persuasive in sales conversations, while others are strong in analysis, preparation, and building trust with clients. Understanding the 16 Jung types helps organizations see which sales roles fit best with the personality of the candidate and how different personalities can strengthen a sales team.
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How does the 4 color personality model help in sales?
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The 4 color personality model translates personality into four recognizable styles: Red, Yellow, Blue, and Green. In sales environments, Red personalities are often competitive and results focused, which helps them close deals. Yellow personalities are enthusiastic and strong in networking and building new relationships. Blue personalities bring structure and analytical thinking to the sales process, while Green personalities are often strong in building trust and maintaining long term customer relationships. Understanding these differences helps organizations build balanced sales teams.
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Can personality tests improve sales team performance?
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Yes. Personality tests such as the Jung personality test and the 4 color personality model help organizations understand the strengths of individual sales professionals. Managers can use these insights to create teams in which different personalities complement each other. For example, some salespeople may be strong in acquiring new clients, while others are better at managing and growing existing accounts.
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How long does a sales assessment take?
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Most candidates complete the online sales assessment in about 30 to 45 minutes. After the assessment is finished, the organization receives a detailed report with insights into sales competencies, personality style, and strengths in the sales process.
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Can organizations order the sales assessment for candidates?
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Yes. Organizations can order the online sales assessment for candidates or employees. Assessments can be ordered individually or used as part of a subscription, making it easy to include sales assessments as a standard step in recruitment and sales development.
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Which roles benefit most from a sales assessment test?
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Sales assessments can be used for many commercial roles, including account managers, business developers, inside sales employees, key account managers, and sales managers. By combining insights into sales competencies with personality models such as the 16 Jung types and the 4 color personality model, organizations gain a much clearer picture of sales potential.
Online Assessment Tips
